Boosting donor engagement for an important Charity

e2m
Event industry

e2m redefined philanthropy by infusing empathy into automation, transforming fundraising into a deeply human, real-time experience.

Overview

A globally respected nonprofit dedicated to advancing cancer research faced a challenge common in the world of philanthropy: how to make fundraising more immediate, engaging, and personal. Traditional donation models lacked the real-time connection and visibility that today’s donors expect. To modernize the donation process and improve engagement, the organization needed an innovative solution that could simplify pledging while making each donor feel seen.

Solution

SpiderX AI Agent, powered by the intelligence framework, transformed the way pledges were collected and displayed. The initiative provided a frictionless, emotionally compelling experience for donors. Key elements of the solution included:

  • SMS Pledge System: Donors simply sent a text message to a dedicated number to make a pledge, fast, familiar, and user-friendly.
  • Real-Time AI Parsing: Zoebot used natural language processing to instantly identify the donation amount and extract any accompanying messages.
  • Dynamic Message Board Display: Pledges appeared on a live, chat-style message board, with each entry showcasing the amount and any personal message included.
  • Smart Defaults: If a message wasn’t included, Zoebot intelligently displayed just the donation amount, keeping the board clean, human, and consistent.

This created a powerful public display of support, encouraging others to join and giving donors the visibility and appreciation they deserved, all in real time.

Results

  • Uplift in Donation Volume: The interactive, real-time experience encouraged more people to pledge, and at higher average values. 2.2M was raised in record time.
  • Operational Efficiency: The AI-driven system eliminated manual processes, reducing admin overhead and improving campaign speed.
  • Donor Recognition: Contributors felt valued as their pledges were visibly acknowledged, creating a positive feedback loop of giving.
  • Replicable Success Model: The organization now has a scalable, tech-forward blueprint for future campaigns.