Enhancing Attendee Engagement at an Expo
e2m reduced query resolution time by 60%, enhancing attendee experiences at Vision Expo West, Global Gaming Expo, and JIS Vision Expo.
Overview
Reed Exhibitions, a global leader in organizing large-scale events, sought to improve attendee engagement and operational efficiency across key events: Vision Expo West (VEW), Global Gaming Expo (G2E), and JIS Vision Expo (JIS). With thousands of attendees needing assistance for registration, booth navigation, speaker details, and networking, the company required an AI-powered solution to manage these interactions seamlessly.
Solution
SpiderX AI deployed Eva, a conversational AI bot tailored to the needs of large-scale events. Eva provided real-time assistance for:
- Registration Guidance: Simplified online and on-site registration for attendees.
- Booth Locator: Helped attendees find exhibitor booths quickly and efficiently.
- Speaker & Session Information: Delivered accurate details on speakers, topics, and session schedules.
- Networking Assistance: Recommended relevant connections and facilitated networking opportunities.
- Venue Navigation: Directed attendees to lounges, stages, and other event areas with ease.
Eva’s ability to integrate with event systems ensured accurate, instant responses while reducing dependency on human staff.
Results
Across VEW, G2E, and JIS, Eva delivered transformative outcomes:
- 60% faster query resolution, significantly reducing attendee wait times.
- Enhanced attendee satisfaction, with real-time and personalized assistance.
- Streamlined event operations, enabling staff to focus on other critical areas.
Eva set a new benchmark for efficiency and engagement at Reed Exhibitions, creating seamless experiences for attendees at globally renowned events.
