Overview

A globally respected nonprofit dedicated to advancing cancer research faced a challenge common in the world of philanthropy: how to make fundraising more immediate, engaging, and personal. Traditional donation models lacked the real-time connection and visibility that today’s donors expect. To modernize the donation process and improve engagement, the organization needed an innovative solution that could simplify pledging while making each donor feel seen.

Solution

Overview

Reed Exhibitions, a global leader in organizing large-scale events, sought to improve attendee engagement and operational efficiency across key events: Vision Expo West (VEW), Global Gaming Expo (G2E), and JIS Vision Expo (JIS). With thousands of attendees needing assistance for registration, booth navigation, speaker details, and networking, the company required an AI-powered solution to manage these interactions seamlessly.

Solution